“Word up.”
Epicenter noun
eh·puh·sen·tr
Definition:
- the part of the earth’s surface directly above the point where an earthquake starts and where the shockwaves are felt most strongly.
- dead center or the point of concentration.
Example sentences:
“The epicenter of the earthquake was the San Andreas fault”.
“EpicentRx will hopefully be viewed as the epicenter of disruptive pharmaceutical innovation”.
Context:
The name EpicentRx derives from the word, epicenter, to highlight the centrality of the company’s therapies that are targeted to diseases like cancer, Parkinson’s, ALS/MND, Alzheimer’s, and endometriosis.
About the Word:
The prefix epi- means “close to” or “over,” so the epicenter literally describes the point above the site of an earthquake. By contrast, the hypocenter describes the underground site of an earthquake, as shown below.
However, the fuzzier, broader definition of the word is commonly used and accepted to mean the focal point or dead center of a situation. Such a situation tends to be disruptive like an earthquake or like innovation.